Thursday, December 11, 2014

Instagram with the potential to change the world.



Intagram has become more powerful now with more than 300 million users. CEO Kevin Systromm, CEO of the company said that it is exciting and also claimed that the compnay would not stop to grow. Twitter has 284 million users using it's network each month. Instagram was bought by Facebook in 2012 and Facebook has 1.35 billion monthly active users.
 Newsbeat ahead of the announcement, Kevin Systrom said: "Instagram is about seeing a live pulse of the world right now, it's not just about taking a photo of a cute baby or a cute dog."
"We want to be all about authentic users and you making sure that you know you're following real people not bots, not spam accounts, not fake accounts." Mr Systrom added.

Instagram will also introduce verified accounts that has blue tick symbols used by Facebook and Twitter. Instagram is also deleting fake accounts that does not follow the rules. This may cause decrease in the number of followers of some users.Co-founder of the company provided some clues that the company would soon be adding new event based features too.

The company announced it had reached 100million active monthly users in February 2013. It even introduced advertising.  Sponsored posts allowed brands to reach the app's growing number of users.

"Early on I would review and approve every single ad before it went on," Kevin Systrom said.
"The reason why we're doing this is as a growth engine for Instagram.
"When you get to 300m users it's not cheap to run that service and you need to make sure to be able to hire more people."

It introduced direct messaging to compete with rivals WhatsApp and Snapchat.

"We're absolutely paying attention to the pitfalls companies have faced before and trying our best to avoid them."

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