Apple Stock and Steve Job's death.

"Apple's stock price has risen more than 9,000% since Jobs returned in 1997. The shares have more than doubled in the past two years."-Julia Kollewe, Theguardian.com, Thursday 6 October 2011 09.37 BST

 After Job's death, news of Steve Jobs's death drove the Apple share price down more than 5%. Now after more than two and a half year, Apple's stock price is up now but not as expected. It even reached $750 and above.

Innovation:

Some investors even question the firm's ability to do something that's never been done before. Apple is also perceived to lack innovation now. It's the only thing that created the value for the company. The change in the pattern of how people use various products in their lives are always influenced by new  innovation. 

There is still hope in the because recently it announced that it will be launching new product in the market.

Stock Split:

Apple announced that there will be stock split with the split ratio of seven-for-one( 1:7). This will reduce per share price of the company by seven time while the trading starts again. Apple’s split is scheduled for June 9, benefiting all who own the shares as of June 2. 

There are various aspect of the company that has changed though. See More

Tim Cook is up with a strategy to sustain the company when large companies like Samsung, Google, Microsoft are increasing their market share. The recent acquisition: 

"As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time." -Apple Press Info.

Cook has even proposed a robust stock buyback program but Apple shares are down 10% this year.

What investors and general public is demanding is the product that revitalize what Apple is all about. The company's future rest upon it and if it happens then only the company will be able to see it's golden period that it used to have when Jobs was the CEO of Apple.